We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.
A regional roofing contractor that needed a predictable way to generate full-replacement leads during peak weather windows.
The primary goal was to achieve massive brand awareness within a 20-mile radius while simultaneously driving direct inquiries for urgent roofing inspections.
We deployed an urgency-based local targeting strategy to capture homeowners at the exact moment of need.
We pinned ads to specific neighborhoods to ensure zero wasted spend outside the service zone.
We used “Free Inspection” and “Storm Damage Assessment” calls-to-action to facilitate immediate requests.
By using Meta, we captured the leads before they even made it to a Google search, avoiding a bidding war.
We deployed an urgency-based local targeting strategy to capture homeowners at the exact moment of need.
We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.
We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.
We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.
We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.
Our approach achieved massive local visibility. The $102.73 CPL was 60% lower than the market average, adding $67,000 in estimated quote value to the pipeline in just two weeks.
Get a Logical Digital Marketing Strategy Made Just for Your Brand
