1,324 Qualified Messaging Leads and $465K in Revenue Potential with Meta Ads

Explore how our strategic Meta Ads approach utilized a frictionless “Messaging-First” funnel to generate 1,324 leads and nearly $465K in potential revenue for an inspection firm.

Hey! Just Imagine This Was Your Business.

Higher engagement than industry standards
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Direct Messaging Leads generated in just one month
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Unique Homeowners reached, saturating the local market
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How We Earned These Results

We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.

The Business

A prominent inspection firm that previously relied heavily on realtor referrals. While their local reputation was strong, their lead flow was unpredictable.

The Goal

The primary goal was to diversify lead sources, increase direct consumer visibility, and drive a high volume of leads at a lower cost than traditional search ads.

The Strategy

We built a direct-to-consumer lead engine that prioritized speed and ease of contact.

Step 1 — Frictionless Lead Flow:

We replaced traditional landing pages with direct-to-chat ads, capturing leads instantly.

Step 2 — Intent-Based Targeting:

We targeted homeowners in active real estate zip codes.

Step 3 — Automated Pre-Qualification:

We built a messaging flow to qualify leads based on service type before they reached the client.

The Work

We built a direct-to-consumer lead engine that prioritized speed and ease of contact.

Comprehensive Competitor & Keyword Analysis

We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.

Blog Optimization & Content Expansion

We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.

Google Business Profile Optimization

We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.

Ongoing SEO Performance Monitoring

We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.

The Results

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Direct Messaging Leads generated in just one month

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Higher Engagement Rate

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Average Cost Per Lead

Our approach turned their social presence into a high-volume lead machine, generating 1,324 leads in 30 days and nearly $465k in potential revenue.

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