We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.
A local HVAC service provider operating in a highly competitive market struggling with high costs-per-lead.
The primary goal was to maximize budget efficiency and drive profitable service calls without overspending on broad, low-intent terms.
We focused on the most profitable service types to ensure every dollar worked harder.
We focused exclusively on “emergency repair” and “AC installation” in high-margin zones.
Daily search term reviews to remove irrelevant clicks.
We shifted budget into peak hours when conversion rates were highest.
We focused on the most profitable service types to ensure every dollar worked harder.
We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.
We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.
We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.
We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.
Our approach delivered a 14X return. Every dollar spent returned $14 in revenue, resulting in a staggering $137k in total income from the campaign.
Get a Logical Digital Marketing Strategy Made Just for Your Brand
