9,431 Key Conversion Events Driven by Hyper-Local Targeting via SEO

Learn how our SEO experts turned a technical site transition into a major growth engine for a roofing contractor, boosting conversions by 35% through a “hyper-local” strategy.

Hey! Just Imagine This Was Your Business.

Growth in Key Conversion Events (Bookings)
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Increase in Engaged Organic Sessions
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Increase in visibility from emerging search platforms
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How We Earned These Results

We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.

The Business

A roofing firm that needed a predictable way to generate leads across a wide service area without sacrificing quality.

The Goal

The primary goal was to stabilize the brand on a high-performance platform and maximize local market share.

The Strategy

We localized the digital footprint to match the physical service area.

Step 1 — New Platform Deployment:

We built a technically sound, SEO-ready website.

Step 2 — Hyper-Local Page Creation:

We developed specific pages for every city and county to capture localized search queries.

Step 3 — Conversion Rate Optimization:

We refined the user journey to ensure traffic converted into quotes.

The Work

We localized the digital footprint to match the physical service area.

Comprehensive Competitor & Keyword Analysis

We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.

Blog Optimization & Content Expansion

We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.

Google Business Profile Optimization

We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.

Ongoing SEO Performance Monitoring

We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.

The Results

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Increase in Engaged Organic Sessions

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Engaged Sessions

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Key Conversion Events

Our approach turned their website into a local booking engine. Traffic quality improved by 26%, and total bookings grew by over 35%.

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