Our client was an established local business struggling to expand its online reach. While their expertise in home and commercial inspections was unmatched, their website wasn’t attracting enough organic traffic or converting visitors into leads.
We took a strategic approach, optimizing their site for local search, enhancing their content, and ensuring their technical SEO was flawless. Through detailed competitor analysis, blog optimization, and authority-building strategies, we transformed their digital presence—leading to substantial business growth.
They are a trusted home and commercial inspection company serving local communities. They provide expert assessments using advanced technology to help homebuyers, sellers, and real estate professionals make informed decisions.
Despite their reputation, they faced intense competition from companies investing heavily in online advertising. They needed a sustainable, long-term solution to generate more organic leads and establish their brand as the top choice in their area.
The primary goal was to boost their local visibility, increase organic traffic, and drive more qualified leads—without relying solely on paid ads.
We crafted a holistic SEO and content strategy to ensure our client ranked higher for relevant search terms and became the go-to source for home and commercial inspections. By addressing technical SEO, refining content, and strengthening local search presence, we positioned them ahead of their competitors.
We performed a full technical SEO audit, identifying and fixing issues such as slow load times, missing metadata, and broken links. We also restructured their homepage and service pages to improve user experience and align with search intent.
We optimized their Google Business Profile, ensuring accurate business information, keyword-rich descriptions, and regular updates. We also implemented a strategic review-generation campaign to enhance credibility and local rankings.
We revamped existing blogs and created new high-value content focused on inspection-related topics. By strategically interlinking pages and integrating localized keywords, we increased engagement and organic visibility.
We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.
We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.
We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.
We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.
Our approach turned their website into a powerful revenue-generating asset.
New keywords in the Top 3 positions increased by 18%, strengthening overall search visibility.
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