30% Growth in Organic Traffic and 6,111 Total Users Engaged with SEO

Discover how our SEO experts combined a comprehensive backlink audit and content overhaul for a flooring company to drive a 30% increase in total organic users.

Hey! Just Imagine This Was Your Business.

Year-over-Year Increase in Total Organic Users
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Increase in New Organic Users
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Total Organic Users successfully engaged
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How We Earned These Results

We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.

The Business

A professional flooring installation company that was struggling with inconsistent lead flow due to legacy technical errors.

The Goal

The primary goal was to restore technical health, resolve backlink issues, and capture a larger share of the local market.

The Strategy

We cleaned the technical slate to allow high-quality content to rank.

Step 1 — Technical & Backlink Remediation:

We identified and disavowed spammy links while fixing core indexing issues.

Step 2 — Content & Keyword Revamp:

We rebuilt the site architecture to prioritize high-intent keywords.

Step 3 — AI Visibility Optimization:

We enhanced site data structures for AI search results.

The Work

We cleaned the technical slate to allow high-quality content to rank.

Comprehensive Competitor & Keyword Analysis

We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.

Blog Optimization & Content Expansion

We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.

Google Business Profile Optimization

We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.

Ongoing SEO Performance Monitoring

We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.

The Results

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Increase in New Organic Users

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Total Organic Users

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Increase in New Users

Our approach turned their website into a local booking engine. Traffic quality improved by 26%, and total bookings grew by over 35%.

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