We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.
A prominent roofing company with a strong reputation but an unpredictable lead flow, limited by third-party recommendations.
The primary goal was to diversify lead sources, increase direct consumer visibility, and drive a high volume of qualified bookings.
We deployed a multi-channel ecosystem to ensure the brand was present wherever homeowners were looking.
We deployed Demand Gen and Performance Max alongside traditional search.
We isolated specific “bottom-funnel” keywords.
We did rigorous negative keyword research to save 20% of the ad spend.
We deployed a multi-channel ecosystem to ensure the brand was present wherever homeowners were looking.
We conducted deep research into competitors’ strategies, identifying keyword gaps and content opportunities. This allowed us to develop targeted content that directly addressed customer concerns, outperforming competitors in search rankings.
We optimized high-traffic blog posts with relevant keywords, improved readability, and added structured FAQs. Additionally, we introduced new blog topics aligned with trending search queries, increasing overall site engagement.
We actively managed our client’s GBP by posting updates, responding to reviews, and optimizing service categories. This improved their visibility in local search results and generated more inbound inquiries.
We continuously tracked keyword rankings, organic traffic, and site health, adjusting strategies based on performance insights. Regular audits helped us stay ahead of algorithm updates and ensure sustained growth.
Our approach delivered an average ROAS of 704% and a 301% increase in direct-to-consumer sales, generating over $628k in five months.
Get a Logical Digital Marketing Strategy Made Just for Your Brand
