Your Brand + BrandLogee = Visible Growth
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Build Credibility and Convert with Logical
Content Marketing Services
Your audience wants to work with you. But they don’t know You. Give your brand its unique, relatable voice with human-first copy and trust-building content strategies.
More Traffic Isn’t Our Goal
Our services are not limited to WordPress websites. If you have a custom-built, Shopify, Squarespace, or any other website, our services are also ideal for you.
Yes, content marketing gives you more eyeballs than outbound marketing. But that’s not the only thing our content marketing specialists do. We drive engagement, conversions, and ROI.
Increased Brand Engagement
Content that resonates with your audience and helps build a community around your brand. This results in more conversions and better retention rates because people want your service (or product).
Drive the Right Traffic
BrandLogee content marketing consultants create strategies rooted in SEO, meaning you get a personalized brand voice that ranks on the SERP and attracts the right audience to your brand.
Strengthen the Sales Funnel
Get tailored content for every step of your sales funnel, whether awareness, evaluation, or desire, that always drives the leads forward and doesn’t let any potential customers slip through.
Multi-Channel Approach
It’s more than blogs or web content. Our content marketing strategists develop a content plan that encompasses your SEO and Social marketing efforts – without stretching your budget.
Change with Your Audience
People don’t want to be sold. They need their queries answered and their frustrations addressed. Our copywriters do extensive market and audience research to create such content, establishing your brand as a trustworthy source your audience would willingly work with.
Cheap But Not in a Bad Way
Paid marketing is by far the fastest way to generate leads. But you have to continuously spend on ads for results. In the long run, you need to couple your paid efforts with something that establishes your brand and drives leads organically – that’s content marketing.
The BrandLogee Method
We combine creativity with well-thought-out plans.
We’re a content marketing agency that understands words. And how they impact your brand’s image and perception. That’s why we follow a logical process to ensure you get the right content strategy.
Getting to Know
Our initial conversation(s) revolves around your brand, its values, and the goals you’ve set out to achieve. This helps us understand what type of content (blogs, web content, emails, social media, and others) would work best for your business.
Digging in Deeper
Once we have an idea of what content you need, we start our research into the competition and the market as a whole. We find out what content your audience wants and what your peers are giving them. Usually, we investigate what blog topics they’re writing on, how they are using social media, and when they send their newsletters. Other pieces of a content marketing strategy are also reviewed.
Planning Out the Content
On one side, you have the competition; on the other, you have your audience. We highlight the gaps between competition and your audience. We first fill these gaps and help you reach your audience without much effort. Then, we highlight areas of significance, such as in-demand blog topics on which the competition is already ranking. We plan content that will outrank the competition and put you in front of your audience – winning you valuable traffic and leads. The strategy also covers social media, email marketing, or any other inbound marketing channel your brand needs.
Implementation
Once the strategy is finalized and approved, we start writing its content. If it’s blogs, you get SEO-optimized copy. If it’s social media, you get engaging content and exciting creatives (posts and reels). And if it’s email marketing, you get informative copy that positions you as the industry thought leader. Everything is in service of bringing more people to your brand and ensuring they stick around and convert.
Measure & Adjust
Content marketing can seem vague, and most of the time, it is. So how can you measure its performance? The answer is you evaluate your content’s performance with hard numbers. If it’s SEO copywriting, you have traffic and other metrics. If it’s social media, you have engagement and reach. And, of course, the number of leads from the content. Our marketers take pride in achieving these hard goals for you. We measure them and compile unbiased reports for you to review the performance. These reports don’t just keep you in the loop but help us adjust our efforts for better, more tangible results that make a difference for your business.
Our Content Marketing Services
Content marketing has changed—and not because of AI. It is now more sophisticated and numbers-driven, and so are our services.
Content Marketing Strategy
Brand Awareness via Thought Leadership.
Brand awareness. Your audience needs to know that you offer something they want. Without it, you’re like a store with its lights off in the middle of the night. People don’t see you and don’t do business with you.
Thought leadership. Visibility isn’t enough. You need to be recognizable. People must trust you and be willing to work with you over the competition.
We develop strategies that cover both through helpful content that reaches the right audience.
SEO Copywriting / Content Writing
Written by humans for sustainable ranks and astounding results.
AI has apparently revolutionized content writing (emphasis on ‘apparently’). We’ve tested AI-written content, and the results are horrible. It doesn’t rank, is very generic, and doesn’t convey your brand’s uniqueness.
That’s why we stick to human writing, where we don’t just go for optimization but try to connect with the actual reader. This consistently high-quality content is helpful for the audience, creates more buzz around your brand, and generates more qualified leads.
Email Writing & Marketing
Still kicking and converting.
Email marketing, whether outbound or inbound, has been around since the very beginning of the digital age. This reliable marketing channel is integral to the content marketing strategies BrandLogee experts create.
We create newsletters, cold emails, and everything in between for you. And manage them so they reach the right audience and generate the required results for your business.
A complete Content Marketing Strategy. By humans, for humans.
You want humans to know your brand. Let humans help you do that with impactful content and strategies.
Let's Discuss Your Content Questions
We are not anti-AI. In fact, we use AI to help streamline our processes. But we draw the line when people think of AI as the replacement for human creativity. AI can help streamline research but the actual thinking tasks like strategy and writing can only be done by humans.
Content marketing attracts, engages, and converts your target audience. It is a marketing strategy that involves different channels, such as blogs, social media, emails, and reels, among others. The goal of a content marketing strategy is to establish brand identity and keep your brand on top of mind.
No – if you’re ok with low conversion rates and a stagnant inflow of leads.
On the contrary, you need content marketing if you want a loyal audience and a long-lasting business – especially now that collective attention spans are shortening, and it’s getting harder to remain relevant.
Content marketing, when done right, makes you irreplaceable in the audience’s minds, so whenever they need a service from your niche, they will contact you.
Yes, of course. The prospect enters the funnel through a ranking blog. That blog has either a lead magnet or is linked to a bigger (pillar) blog. For this scenario, we’ll go with the lead magnet.
To get the lead magnet, prospects fill out a form with their email and other details. Now, we start sending them informative newsletters regularly. By staying helpful, we win their trust and, after some time, try to sell your service.
If they convert, bravo. If not, we still have their email. We’ll keep providing value and eventually convert them.
This is just one path. There are multiple paths that a lead can take from the top of the funnel to the bottom (conversion).
We stand apart because our content strategies are driven by numbers. We give you solid results from SEO, social media, and Email, among other channels. These results are quantifiable, meaning you get exact figures and can easily see how those figures impact your bottom line.
Another thing, we’re passionate about driving your brand name to the top with relatable writing. That’s why, no two content strategies are the same at BrandLogee.
It depends.
As it is a type of inbound marketing, it takes more time to show meaningful results. Depending on your market, competition, and audience, noticeable improvements can take anywhere from 3 months to 6 months.
But once the ball gets rolling, you can be sure it’ll generate more leads than you can handle.
BrandLogee Services to Give Your Content Marketing an Edge
Content marketing can help build brand identity. You can expand its reach and efficacy with other marketing solutions.
Paid Marketing
Use ads to bring your brand-accurate content to the right audience and generate more leads.
SEO
Content marketing is already rooted in it, but proper SEO can help reach an even wider audience.
Website Development
Showcase your meticulously crafted content on a worthy website that boosts its effectiveness.
Brands We’ve Helped Succeed Online
With custom-tailored digital marketing solutions, we turn brands into lead magnets, grow revenue, and ensure they lead the industry.
